KISSY
Espresso martinis are the fastest-growing drink in the US, and the slowest to make. A gang of New Yorkers fixed the second part.
Premixed had to feel as sexy as the real thing, but faster. Introducing KISSY. Martini, but Expresso™.
The chequer from the city's medallion taxis runs through the brand, in pink, forming the teeth in the lips logomark.
The voice is the devil on New York's shoulder. Impatient. Extroverted. Mischievous. Jump the queue. Patience is a sin.
Kissy is selling out quicker than you can say Expresso Martini.
DISCOVERY
STRATEGY
VISUAL IDENTITY
VOICE
PACKAGING
WEBSITE
GUARDIANSHIP

