For anyone with allergies, the snack aisle is a minefield. Dangerous ingredients hiding behind asterisks. *May contain _____.

Beam is a world first: a bar free from all top 14 allergens. It needed a brand that was just free, not free-from.

So take the dangerous asterisk. Add six sunflower seeds, Beam's main ingredient. Now, it's a beaming sun, shining through the brand wherever you meet it.